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A new advisor to optimize our business valuation

February 11, 2025

“It is with great enthusiasm that I announce that Mr. Louis-Martin Beauséjour has joined Aplantex’s advisory board. Louis-Martin is a seasoned professional in the design and international marketing of products with over 20 years of experience. As Partner and President of Sugi Sports Inc., he oversees the continued growth of well-known brands such as SugiTM (shoes), FairwayTM (golf) and KnapperTM (Dek hockey). In the case of the latter sport, KnapperTM is recognized as the undisputed leader of its phenomenal growth thanks to its innovative products – poles, pads, gloves, helmets and accessories. His complementary experience and solid entrepreneurial track record will allow us to optimize our business valuation at a time when the commercialization of our plant-based molecules is taking off,” underlines Patrick Charest, B.Sc., Eng., Chief Executive Officer of Aplantex.

An expert in business valuation joins our team

A sincere thank you to Normand Flageole

“Responsible for all of our communication initiatives from day one, Normand is leaving our team of advisors. His outstanding contribution to the creation of our brand image and the anchoring of our reputation among our various target groups will effectively support our commercial successes. We are very grateful to him,” said Mr. Charest.


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